English words are popular in Japan for branding and marketing purposes, even kids are given English names because it sounds good. One kid I met was named “Taxi”. Even t-shirts with English words on it are popular as long as the logo is cool and the design has vibrant colors.
I was at the heart of Kobe’s Sannomiya fashion center and I saw a Japanese guy wearing a Gay and Lesbian shirt with a rainbow logo, walking with his girlfriend. I thought it was kind of funny because he didn’t speak any English and when my buddy asked him, he didn’t have a clue what it said; he just liked the colors.
Up close the shirt reads, “Gay Lesbian Surf Association. Come on out, the water is fine.”